A report showing a business where it is invisible online and what that is costing. The cheapest first yes, and the thing that qualifies a buyer for everything else.
We do not score you on a check that did not run. If a scan fails, that channel comes back marked not measured instead of zero, and the report says so on its face.
If we cannot see enough of your presence to score it honestly, you get your money back and no report. A wrong number about your business is worth less than nothing to you.